Meta Tags provide search engines with structured meta data about your webpage. This encourages proper indexing in search results.
Here are two (2) very important things you need to know about your meta data content, and it’s effect on your search engine marketing efforts.
- Meta Keywords: In April 2007, SEO leaders concluded that (in respect to Google) having keywords in the meta-content were of little or no value. Furthermore (in September of 2009), Matt Cutts substantiated this claim, by saying that Google is no longer taking keywords into account; whatsoever.
- Meta Description: The Description attribute provides a concise explanation of a Web page’s content. This allows webpage authors to offer a more meaningful description than might be displayed if Search Engines generated a description based on the existing page content.
The Meta Tag description is often, but not always, displayed on search engine results pages in the form of a snippet.
Meta Tag Influence on Search Results
All things considered, Meta Tags have significantly less effect on search engine results, than the volume of incoming links from related websites, the quantity and quality of your content; and consistent search and visitor traffic.
Once you have completed your detailed and comprehensive market/Industry research, it is time to apply this valuable information to your Meta Tag construction. The valuable information that you have compiled, will set the direction and focus of your social media and search engine marketing efforts; now and in the future.
When addressing the content of your website Meta Tags, it is very important to exercise continuity. Your Title should be reflective of your keywords, and your keywords should be reflected in your description. Is it beginning to sound repetitive? It’s supposed to be.
Meta Tags, when used in partnership with related inbound links, relevant content, and consistent website/search traffic, encourage SEO success.
Content And Format For Your Meta Tags
With that being said, here are six (6) guidelines to follow when generating and implementing the appropriate content and format for effective Meta Tag keywords and description:
- Select only five (5) keywords or keyword phrases/terms.
- Never use more than three (3) words in a primary keyword phrase/term.
- Line up your keywords / phrases / terms to resemble a sentence- most important ones first.
- Keywords / phrases / terms should not exceed 150 characters.
- Use all five (5) keywords / phrases / terms in your description. Maximum of three (3) applications per one hundred (100) words.
- Description should not exceed 155 characters.
When complete, your Meta Tag content should look something like this:
<title>Small Business Advice- Helping you grow your small business</title>
<meta name=”description” content=”Our small business experts offer dependable small business advice to help new business start up or small business grow, and to help generate profit.”>
<meta name=”keywords” content=”small business advice, help small business, grow small business, new business start up”>
Your website’s Meta Tags are your business card or greeting card to search engines. They provide the foundation for brand building in the eyes of search engines and Internet consumers.
Meta Tags provide the first, and often lasting impression, and strongly influence your indexing in search results. Considering their importance, you must take as much time as is necessary to properly research and develop the most effective and keyword rich Meta Tags possible.
To enjoy the most effective results, maintain consistency throughout your Title, Keywords, Meta Description and website content. Keep an eye on your search engine snippets and adjust your Meta Tags as required.